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Daily TFWA – stOrm

Depack provides brands with exclusive instore solutions. A tailor-made design that includes innovative technology can help br ands leverage the enormous potential for the travel retail industry in embr acing digital solutions.

Depack has been creating the latest Davidoff walk-in humidor in Paris CDG T2E, including virtual reality solutions dedicated to the brand universe together with a multi-sensorial approach. Depack is currently working on the airport store of the future. The first connected shopping capsule has been created especially for VIP airport lounges. Called ‘stOrm’, this pop-up is a mix of convenience, engagement, value and customer service. Depack is presenting its ‘stOrm’ concept in the TFWA Digital Village, where it is looking to meet brands and duty free retailers in order to discuss opportunities to make things happen thanks to new technologies combined to instore solutions.

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