Daily TFWA – Depack

Depack is a 30-year-old retail design company, based in Bordeaux with an office in Hong Kong. The agency mainly focuses on creating space for luxury, beauty, fashion, wine and spirits brands like Calvin Klein, Shiseido, Dolce & Gabbana, Davidoff, Dior, Coach, Vacheron Constantin, Shanghai Tang, Veuve Clicquot, and many fine wine châteaux in the Bordeaux region.

“We’re talking about retail stores, counter stands in department stores, airport duty free shops, pop-up stores, booths and showrooms,” says Aurélie Billat, CEO Depack Design. “We provide brands with exclusive instore solutions. A tailor-made design that includes innovative technology can help them leverage the enormous potential for the travel retail industry in embracing digital solutions.” Depack has been creating the latest Davidoff walk-in humidor in Paris CDG T2E, including virtual reality solutions dedicated to the brand universe together with a multi-sensorial approach. “We are currently working on the airport store of the future,” Billat adds. “The first connected shopping capsule has been created especially for VIP airport lounges. Called ‘stOrm’, this pop-up is a mix of convenience, engagement, value and customer service to succeed in the airport environment.” Depack is exhibiting in the TFWA Digital Village to present its ‘stOrm’ concept. “We want to meet brands, but also duty free retailers in order to discuss opportunities to make things happen thanks to new technologies combined to instore solutions,” Billat explains. Meanwhile, pop-up experiential bars designed by Depack are located in Terminals 1 and 2 at Nic e Côte d’Azur Airport to welcome arriving visitors and exhibitors with a complimentary glass of Freixenet rosé cava.

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